Short-term uplift

“Never, ever outsource something that is core to your business.” – Boris Wertz



“Once you discover something worth doing, then hire a professional to come in and clean up the mess you’ve made.” – Justin Kan

Stop having discussions for the sake of discussions

“Make sure that all agenda items at meetings have outcomes.” – Laura Klein

Does your PM understand your users?

“If you don’t know who your customers are and what motivates them, you can’t consistently deliver features that will make them happy.” – Laura Klein

You are the best person to tell your story

“If you understand anything about PR, it’s not about placing a story–it’s about seeding a story early and nurturing it long before you need it.” – Charlie O’Donnell

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